Disaster Marketing Recovery Course
- Self-paced, online
- 100% subsidised for DCTC members
- Practical, with case studies and templates.
DCTC members can access a 3-part Disaster Marketing recovery course which has been built to help tourism operators recover and better plan for future bushfires.
Course access is free for current DCTC members.
Lesson 1: Disaster preparedness
- Protecting your online assets
- Password management
- Digital file storage and backups
Lesson 2: Immediate disaster response
- What to do when disaster happens
- Sharing your status with visitors (includes numerous templates for social media posts)
- Understanding outsiders perceptions
- Speaking with other operators
- Managing booking cancellations
- Reach out to past customers
Lesson 3: Post-disaster recovery strategies
- Using social media to rebuild your reputation
- Embracing the SHOCC principle
- Blogging
- Sharing the positive
- Going live
- Taking advantage of broader recovery marketing campaigns
Access the course
DCTC members can access the course free of charge by submitting their details in the online form.